Privacy Policy
JMH Motorcycle Transport
Last Updated: 12 October 2026
1. Introduction
JMH Motorcycle Transport ("JMH", "we", "us" or "our") is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us or use our motorcycle transport, motorcycle recovery and man-with-a-van services.
We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
JMH Motorcycle Transport operates as a sole trader business. The proprietor is responsible for the processing of personal information described in this policy.
2. Information We Collect
Depending on how you interact with us, we may collect and process the following information:
Customer Information
- Names and telephone numbers.
- Collection and delivery addresses.
- Motorcycle or vehicle details.
- Information relating to transportation or recovery requirements.
- Booking details and previous service history.
- Information provided during telephone conversations or through WhatsApp Business.
- Payment and transaction records, where applicable.
Website Information
Where you have provided the necessary consent, we may collect:
- Pages visited and time spent on our website.
- Website clicks, interactions and navigation.
- Approximate geographic locations, such as country, region or city.
- Device type, browser and operating system.
- Information about how visitors find our website.
- Cookie identifiers and other technical information used for analytics.
Certain technical information may also be processed by our hosting provider to deliver and secure the website.
We only collect information that is reasonably necessary for our business activities.
3. How We Use Your Information
We use personal information to:
- Respond to enquiries and provide quotations.
- Arrange motorcycle transportation and recovery.
- Arrange man-with-a-van services.
- Navigate to collection and delivery locations.
- Communicate with customers regarding bookings.
- Maintain records of previous services.
- Assist returning customers.
- Manage payments and business records.
- Respond to complaints or disputes.
- Maintain website functionality and security.
- Analyse website performance where consent has been provided.
- Comply with applicable legal obligations.
We do not sell customers' personal information.
4. Lawful Basis for Processing
Under UK GDPR, we must have an appropriate lawful basis for processing personal information.
Depending on the circumstances, we may rely on the following:
Contractual Necessity
Where processing is necessary to provide our services or take steps requested by a customer before entering into a contract.
Legitimate Interests
Where processing is reasonably necessary for our legitimate business interests, provided these interests are not overridden by individuals' rights and freedoms.
This may include maintaining relevant customer correspondence, assisting returning customers, responding to enquiries and protecting our business.
Legal Obligations
Where processing is necessary to comply with applicable legal requirements, including relevant accounting and record-keeping obligations.
Consent
Where consent is required, including for optional website analytics and certain uses of customer testimonials.
Where processing relies on consent, individuals may withdraw that consent at any time.
5. Telephone and WhatsApp Business Communications
We communicate with customers primarily through telephone calls and WhatsApp Business.
When you contact us, we may process your name, telephone number, messages and any information you choose to provide.
This information is used to respond to enquiries, provide quotations, arrange services and communicate regarding existing or previous bookings.
WhatsApp Business conversations are generally retained within the application and are not routinely transferred into a separate customer booking database.
WhatsApp is operated by a third-party provider and may process information in accordance with its own applicable privacy terms.
6. Customer Records and Data Retention
We may retain customer correspondence and booking information to maintain records of previous services and assist customers who contact us again.
For example, previous WhatsApp Business conversations may help us understand a returning customer's earlier transportation requirements.
We retain personal information only for as long as reasonably necessary for legitimate business purposes or to comply with applicable legal obligations.
We may periodically review retained information and remove records that are no longer required.
Certain information may be retained for longer where necessary for accounting, legal obligations, insurance matters or the establishment, exercise or defence of legal claims.
Customers may request the deletion of their personal information. Such requests will be considered in accordance with applicable data protection legislation.
7. Navigation and Google Maps
We may use third-party navigation services, including Google Maps, to plan routes and travel to collection and delivery locations.
Where necessary, customer-provided collection and delivery addresses may be entered into these services for navigation purposes.
These services are operated by third-party providers and may process location and technical information in accordance with their own privacy policies.
We only use customer location information where reasonably necessary to arrange and provide our services.
8. Google Analytics and Website Cookies
Our website uses Google Analytics 4 (GA4), a web analytics service provided by Google, to understand how visitors interact with our website.
Where you have provided consent, Google Analytics may collect information including:
- Pages visited and time spent on our website.
- Clicks, navigation and website interactions.
- Approximate geographic locations.
- Device types, browsers and operating systems.
- How visitors discover and access our website.
We use this information to monitor website performance, understand visitor behaviour and identify opportunities for improvement.
We do not intentionally transmit directly identifying information, such as names, telephone numbers or email addresses, through Google Analytics.
Google Analytics uses cookies and similar technologies. Certain technical information and online identifiers may constitute personal data under applicable data protection legislation.
Your Cookie Choices
Analytics tracking is optional and is only enabled following your consent.
When you first visit our website, you can accept or reject optional analytics cookies through our cookie consent banner.
You can change your preferences or withdraw consent at any time using the Cookie Settings link in our website footer.
Rejecting optional analytics cookies will not affect your ability to access or use our website.
9. Website Hosting
Our website is hosted using Firebase, a service provided by Google.
Firebase and its associated infrastructure may process certain technical information, such as IP addresses and connection data, to deliver website content, maintain security and ensure the website operates correctly.
This information is processed for legitimate operational and security purposes.
10. Customer Reviews and Testimonials
We may use genuine customer reviews and testimonials received through Facebook, WhatsApp Business or other communication channels to promote our services, including publication on our website and social media platforms.
Where reviews are published, we aim to minimise the personal information displayed, typically using only a customer's first name or an anonymised identifier.
We reserve the right to edit, shorten or anonymise reviews where appropriate, including removing identifying information such as:
- Collection and delivery addresses.
- Specific locations.
- Vehicle registration numbers.
- Telephone numbers.
- Other personal or identifying details.
Any edits will be made without materially altering the original meaning, sentiment or overall context of the review.
We will only publish personal information where an appropriate lawful basis applies. Private customer communications will not be published as testimonials without appropriate permission.
Customers may contact us to request the removal of a published review. Such requests will be considered in accordance with applicable data protection legislation.
11. Sharing Your Information
We may share personal information with third-party service providers where reasonably necessary to operate our business.
These may include:
- WhatsApp Business for customer communications.
- Google Analytics for consent-based website analytics.
- Firebase for website hosting.
- Google Maps for navigation and route planning.
- Payment providers, where applicable.
- Professional advisers and insurers where necessary.
- Relevant authorities where disclosure is legally required or otherwise lawful.
We only share personal information where an appropriate lawful basis applies.
We do not sell personal information to third parties.
12. International Data Transfers
Some third-party services used by JMH Motorcycle Transport may process personal information outside the United Kingdom.
Where international transfers are subject to UK data protection requirements, we will ensure that appropriate safeguards or other lawful transfer arrangements are in place.
13. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse or disclosure.
These measures may include restricting access to business communications, using secure authentication and limiting access to authorised individuals.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
14. Your Data Protection Rights
Under UK data protection legislation, you may have the right to:
- Access: Request a copy of the personal information we hold about you.
- Rectification: Request correction of inaccurate or incomplete information.
- Erasure: Request deletion of personal information in certain circumstances.
- Restriction: Request that we restrict certain processing activities.
- Objection: Object to processing based on legitimate interests in certain circumstances.
- Data Portability: Request transfer of certain personal information where applicable.
- Withdrawal of Consent: Withdraw consent where processing relies on consent.
These rights are subject to applicable legal conditions and exceptions.
To exercise your rights, please contact us using the details provided below.
We will respond to requests within the timeframes required by applicable data protection legislation.
15. Third-Party Websites and Services
Our website may contain links to third-party websites and services, including Facebook and WhatsApp.
These services operate independently and may collect or process personal information under their own privacy policies.
We are not responsible for the privacy practices of third-party websites.
We encourage visitors to review the privacy policies of external services before providing personal information.
16. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business operations, website functionality, third-party services or applicable legal requirements.
Any updates will be published on this page with a revised date.
17. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact:
JMH Motorcycle Transport
Business Type: Sole trader, trading as JMH Motorcycle Transport
Telephone: 07951 358589
Privacy Enquiries: Please contact us using the business telephone number above.
You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
Further information about your rights is available through the ICO.